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Resume
Experience
Nov 2022 - Present
Epic Strategies, LLC
Springfield, MO
Advertising agency servicing
e-commerce, B2B, and healthcare sectors
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Agency Management
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Team Leader
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Integrated Marketing
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Media Planning
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Google Ads
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Meta Ads
EVP, INTEGRATED MARKETING COMMUNICATIONS
Responsible for delivering industry-leading and forward-thinking digital marketing. Ensure a high-fidelity understanding of the client’s goals, KPIs, and how to utilize
resources to deliver profitably. Develop and deploy go-to-market strategies informed by client's goals, data analytics, market trends, consumer insights, and the competitive landscape. Reported to the CEO. Managed and lead a customer success delivery team of 8 across digital advertising, social media, brand identity, creative, SEO, and email marketing.
Oct 2021 to Nov 2022
WHYSDOM AdTech Agency
Springfield, MO
Start-up supplying audience identification and behavior segmentation technolgoy for precision ad-targeting
CAMPAIGN INSIGHTS MANAGER
Responsible for the measurement, optimization, and reporting of client’s digital ad campaigns. Built campaign metrics benchmark database, analyzed results, and crafted proof points.
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Data Analytics
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Data Visualization
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Campaign Optimization
March 2021 to Sept 2021
eCommerce Solutions, LLC
Remote
Multi-million dollar eCommerce business: buyhappyfeet.com, thesnookieshop.com, and shoploungelegends.com
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Branding & Messaging
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E-commerce Optimization
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Shopify Management
CONSULTANT
Consulted with CEO Pat Yates (2014 Shark Tank Winner) on matters of branding, communications, and product pipeline for online footwear and apparel businesses.
Directed agency on A+content for Amazon store page and listing optimization. Helped develop and execute the redesign of BuyHappyFeet.com to improve user experience, site speed, SEO, and ADA compliance.
Feb 2019 to Oct 2022
Melaleuca: The Wellness Company
Idaho Falls, ID
$2 billion direct-to-consumer health & wellness company
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P&L Accountability
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Marketing & Brand Leadership
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Establish Briefing Process
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Team Development
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Consumer Research
VP MARKETING
Coached and developed Personal Care marketing team of 6. Led all marketing efforts including messaging, branding, P&L management, innovation, pricing, packaging, quality, and consumer research. Reported to President.
Oct 2016 to Dec 2018
Blue Diamond Growers
Sacramento, CA
$2 billion non-profit co-op known for Almond Breeze Almondmilk and Blue Diamond Almonds
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Innovation Strategy
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Establish Innovation Function
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Stage-Gate Process
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New Product Pipeline
Marketing Director
Developed and implemented a new product development stage-gate process by collaborating with a cross-functional team to create a process designed to flex with a nimble culture allowing for speed and agility, while ensuring sufficient rigor. Built and qualified a robust new products pipeline. Managed a team of 2. Reported to SVP Global Marketing.
Jan 2015 to Sept 2016
Spellbinders Paper Arts
Phoenix, AZ
Retail and e-commerce supplier of cutting machines, tools, and dies for the craft industry.
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Brand Leadership
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P&L Accountability
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Digital Transformation
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Website Replatforming
VP Marketing
Managed a team of 4 including agency relationships. Leader of brand strategy, integrated campaigns, e-commerce, CRM, loyalty, influencers/bloggers, social media, SEO/SEM, and event marketing across all business-to-consumer channels. Reported to CEO.
Jan 2014 to Jan 2015
P.F. Chang's
Scottsdale, AZ
900+ restaurant chain specializing in Asian cuisine with $1 billion global sales
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Brand Leadership
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P&L Accountability
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Local Store Marketing
VP Marketing
Marketing leader with 3 direct reports. Leader of branding communications, in-store merchandising, email marketing, online presence, social media, promotions, market research, PR, and local store marketing. Reported to CMO.
Sept 2006 to Jan 2014
Kellogg Company
Battle Creek, MI
World's leading producer of name-brand cereal and snack foods with $13 billion global sales.
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Brand Leadership
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Team Development
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P&L Accountability
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Sales Forecasting
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Consumer Insights
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Data Analytics
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Portfolio Planning
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Stage-Gate Process
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Innovation Management
Marketing Director
Progressed career from Sr Brand Manager to Marketing Director with last role reporting to SVP Marketing. Developed strategic portfolio plans, brand identity systems, and communication campaigns for well-known brands like Special K Bars, Nutrigrain, Keebler, Kashi Bars, and Cheez-it. Led brand teams up to 6.
July 1994 to Aug 2006
Dial / Henkel North America
Scottsdale, AZ
Producer of Dial Soap and Purex Laundry Detergent with North America sales of $2 billion
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Brand Leadership
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Team Development
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P&L Accountability
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Sales Forecasting
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Stage-Gate Process
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Innovation Management
Senior Brand Manager
Progressed career from Trade Marketing Analyst to Sr Brand Manager by developing new products and implementing marketing plans for Personal Care and Laundry brands. Last role reported to Director of Marketing and led teams up to 2.
Education
Thunderbird School of Global Management
M.B.A., Advertising
Glendale, AZ
University of California,
Irvine
Bachelor of Arts, Political Science
Irvine, CA