Brand Health Audit

• Digital ad account audit

• Competitive analysis

• Pricing analysis 

• Website, SEO, and content audit

• Email marketing audit

• Social media audit

• Location services audit

Integrated Planning & Communications

• Go-to-market retail strategy

• Media mix planning & buying

• Marketing mix analysis

• LTV calculation

• Break-even ROAS calculation

• Campaign idea development 

• Content development

• Promotions planning

Research & Analytics

• Data analytics including KPI measurement and tracking

• Data visualization

• Conversion rate analysis

• Market analysis and sizing

• Voice of customer research

• Emerging trends

Digital Marketing

• Digital media plan & placement

• Keyword research

• Pay-Per-Click advertising

• Paid search advertising

• Organic social media

• E-commerce CMS management

• Email marketing automation

• Reputation management  

• Programmatic OTT/CTV 

• A/B testing

Brand Strategy

• Brand differentiation

• Brand guide

• Brand restage

• Marketplace positioning

• Visual identity assessment

• User journey content map

​

​

​​​

New Product Development

• White space identification

• New product ideation 

• New product validation

• Opportunity sizing

• Brand stretch research

• Pipeline valuation

• Stage-gate process

• Retail commercialization plan