Mary Busch
M.B.A.
DATA-DRIVEN BRAND STRATEGIST
Attract
Connect
Convert
Designing Brands & Strategies that
Deliver Results
Mary is a Google-certified digital marketer and brand strategist with over 25 years of experience transforming consumer brands and driving profitable growth in the competitive CPG industry. She is adept at navigating the entire product life cycle, from early-stage ideation to successful commercialization. With a proven track record of delivering over $500 million in new product launches for iconic brands like Special K, Dial, and Nutrigrain, Mary is known for her strategic vision and ability to turn insights into action. Her expertise spans eCommerce, direct-to-consumer, and traditional retail channels across the food and personal care sectors. Having worked on both the client and agency sides, Mary brings a well-rounded perspective to every engagement, where she leverages her expertise in data analytics, consumer insights, and innovative go-to-market strategies to craft compelling brand narratives that inspire consumers to take action.
Accomplishments
+878%
Increased Shopify Sales +878% while reducing cost per conversion -56% for Rossellimac.es, Apple Premium Partner in Spain.
8X ROAS
Delivered 8X Google Ads ROAS, exceeding client's 3X goal for large toy manufacturer direct-to-consumer shop, shop.mgae.com.
+35%
Executed 12 ad campaigns across six months growing onlines sales by +35% for foot apparel business, BuyHappyFeet.com.
+50%
Grew Melaleuca's direct-to-consumer Personal Care sales by +50% on strength of new marketing campaign and new products.
$500+
Responsible for delivering $500+ mullion cumulative retail sales from new product innovations at CPG companies Dial Soap, Kellogg, and Blue Diamond Almonds.
3X sales
Tripled Spellbinderpaperarts.com online sales in one year and then tripled sales again the following year.
+7.7%
Deliver +7.7% Cheez-it sales lift based on innovative "Choose the Cheese" retail promotion.
+$10MM
Led the development and market introduction of Dial for Men exceeding year-one sales goal by $10MM. Dial for Men is now one of Dial's largest brand franchises.
Application is no longer available.
I've managed some of the most popular and beloved brands
“Mary's multi-faceted background and passion for people position her as a valuable leader within any organization looking to grow their brand or business. Her sharp curiosity and thoughtful insights naturally provoke conversion to spark new ideas.”
Jessica Smith, Senior Finance Leader, Bristlecone Accounting
